The Entrepreneurial Process (2005 – 2007) simplifies the process of creating a strategic plan for a new or existing business. It breaks down business strategy into three levels: the Environment, the Market and the Organisation. It then explains how to use various business tools at each of these levels through examples and gives the 'so-what' of when and why you should use each tool. The business tools are aligned into an easy to follow strategic framework.

The Creation of Sustainable Value (2006 – 2008) is broken up into three sections. It starts with creativity, innovation and generating ideas, then moves on to screening an idea to make sure it is viable, and finishes with refining the opportunity by creating a feasibility study and giving an overview on marketing, financial planning and team development.

Marketing for Growth (2008 – 2010) demonstrates how to create a strategic marketing plan. Starting with market research, then designing market-based strategies, developing a marketing mix, then illustrates how to implement, manage and measure marketing activities. The book then ties all these sections together through the creation of a marketing plan.

The Road Map (2011 – 2013) teaches how to create a strategic business plan, from doing the research, putting the team together, creating the product/s, designing the business processes, then creating a financial plan that supports all the sections.