My early years were dedicated to the field of business. I spent countless hours reading up on the strategies and practices of the most successful businesses. Those businesses that have helped shape and mold the world we live in for better or worse. This culminated in my undertaking a bachelor of business (entrepreneurship) degree, which led me to found a few businesses and writing a few books aimed at making the learning process for business subjects easier.
In more recent years I have become more intersted in how other aspects of hte world work, in particular the digital world. So I am currently back in school studying coding at Coder Academy. This is why this site is split into the business side of my lfie and the coding side of my life. With the ultimate aim being a merging of the two.
Resume
Management Consulting
Management Consultant on multiple projects for Schneider Electric throughout 2017 - 2018. Provided advisory services to different divisions, including:
- Research on multiple markets using quantitative and qualitative research methods.
- Market segmentation by demographics and behaviours for different product lines.
- Created a model to determine the size of an untapped market by determining current market size and growth, technology adoption rates, diffusion of market and clients ability to reach customers.
- Provided market entry strategies for existing products into new markets.
- Provided advice and assessments of Marketing Mix elements and goals.
Author (2005 - 2016)
I have driven the development of 5 books. These publications have been used as recommended reading for the Executive MBA courses at RMIT and Waikato University. Teams from various organisations have been trained on these books including CISCO Asia Pacific, Ausnet, City of Melbourne, Austrade, Chisholm Institute, Meinhardt, The Victorian Building Commission, HCMC TV (Vietnam), Vietnam Brewing (Ha Noi) and Fischer and Paykel NZ.
Education
Bachelor of Business (Entrepreneurship), RMIT, 2002 – 2005.
Coursework exposed students to the ideas and strategies of entrepreneurs and trained students to think analytically, communicate effectively, understand corporate law, macroeconomics, accounting practices, marketing and management principles. Graduated with distinction.